The Augmentiq Deep PPC Audit | Expert Google Ads Account Audit

Expert-Led Engagement · 14 Business Days

The Augmentiq Deep PPC Audit

Find out exactly where your Google Ads spend is being wasted — and what to do about it. A comprehensive, expert-led audit with dollar-quantified waste analysis, a full measurement assessment, and a 12-week strategic roadmap.

Built for B2B and high-stakes businesses spending $30K–$500K+/month on Google Ads.

Engagement $7,500
Written report & 12-week roadmap
90-min walkthrough call (recorded)
14 business days, kickoff to delivery
Credited against retainer if engaged within 30 days

What it is

A comprehensive, expert-led audit of your Google Ads account — including dollar-quantified waste analysis, a full measurement infrastructure assessment, and a 12-week strategic roadmap. Delivered as a written report and a 90-minute walkthrough call with recording.

Who it's for

B2B ecommerce companies and high-stakes businesses facing compliance, competition, policy, and scale challenges spending $30K–$500K+ per month on Google Ads who suspect their current performance is leaving meaningful revenue on the table.

Most clients come to us in one of three situations:

1

They're working with an agency or in-house team and want an expert second opinion.

2

They've identified a specific performance issue they can't diagnose internally.

3

They're evaluating new agency support and want a structured assessment first.

What's included

Discovery call (60 min with marketing lead and current account management team)
Google Ads account audit — campaigns, ad groups, keywords, negatives, ad copy, testing, extensions, audiences
Measurement infrastructure assessment — GA4, GTM, conversion tracking, call tracking, attribution
12-week strategic roadmap — prioritized list of actions week-by-week
Audit walkthrough call with Q&A (90 min, with recording provided)

What we check during the audit

A complete sweep of every component that materially affects performance and cost efficiency.

Change history
Account structure
Keyword coverage assessment
Search terms waste report
Campaign settings (targeting, bidding, etc.)
Audience and first-party data strategy
Testing strategy
Assets coverage
Competition review (auction insights, paid keywords, ad copy)
Ad creative assessment
Landing page fit assessment
Disapprovals
Measurement assessment
Budget utilization & opportunity
Shopping feed health assessment
Performance Max audit
Placement waste report
Negative keywords audit
Auto-apply report
Best practices sweep

What's not included

We're transparent about scope so there's no confusion at delivery.

Implementation work
Ongoing campaign management
Creative production
Landing page changes
Additional calls and meetings
Anything outside Google Ads (unless explicitly added)

Timeline

14 business days from kickoff to delivery.

Days 1–3

Account access & discovery

We collect access (Google Ads, GA4, GTM, Merchant Center, call tracking, CRM) and run a 60-minute discovery call with your team.

Days 4–8

Deep audit work

Our team executes the full audit checklist across account structure, measurement, waste, PMAX, shopping, and competitive position.

Days 9–10

Synthesis & report production

Findings are quantified, prioritized, and assembled into the written report and 12-week roadmap.

Days 11–14

Presentation & delivery

90-minute walkthrough call with Q&A. Recording, written report, and roadmap delivered.

What you'll walk away with

A specific, dollar-quantified picture of where your Google Ads spend is being wasted right now.
A high-signal accounting of the most significant issues and opportunities in your account.
A clear assessment of whether your measurement infrastructure can be trusted to make decisions from.
A prioritized 12-week action plan any competent team can execute against.
Confidence that you're investing the next quarter's PPC budget against the right priorities.

Investment & logistics

Price

$7,500 fixed fee

Payment terms

50% on signing, 50% on delivery. Net-15 invoicing. Wire or ACH preferred.

Refund & guarantee

If the delivered audit does not meet the scope above, we will revise the work once at no additional cost. No refunds — the engagement requires significant team time and is delivered in good faith.

What you provide

  • Account access — Google Ads, GA4, GTM, Merchant Center, call tracking platform (if applicable), CRM read access (if applicable).
  • One 60-minute discovery call with the marketing decision-maker plus whoever currently runs the account.
  • Reasonable responsiveness to clarification questions during the audit week.

The post-audit retainer path

Approximately one-third to one-half of audit clients elect to engage Augmentiq for ongoing campaign management following the audit. Pricing for retainer work is structured separately based on managed spend and scope, ranging from $5,000 to $20,000+ per month. The audit fee is creditable against the first 30 days of retainer fees if engaged within 30 days of audit delivery.

Final Qualifier · 7 Questions

See if the Deep PPC Audit is right for you

A few questions so we can confirm fit and arrive at the discovery call already up to speed. Takes about 2 minutes.

Your details

1. What is your current monthly Google Ads spend?
2. What is your annual company or business segment revenue?
3. Are you the decision-maker on agency engagements?
4. Are you presently working with a PPC agency?
5. How much of your total sales or client acquisition does PPC currently drive?
6. What's your timeline for getting this resolved?
7. What's your strongest hypothesis right now about where your Google Ads performance is leaving money on the table?

It's fine if you're not sure — a guess is useful too.

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