Driving Visibility & Growth: SEO for Treatment Center Case Study
How we helped a leading treatment center increase organic conversions by 269%, ensuring more people find the help they need.
The Client
Our client, a leading addiction treatment and rehabilitation facility in Cincinnati, Ohio, was at a pivotal point. They understood the importance of digital presence but were losing ground in a competitive market. Their primary goals were to increase organic visibility for high-value search queries, drive qualified traffic and leads, and ultimately, increase admissions.
Industry
- Treatment Centers
- Behavioral Health
Services
- SEO
- Measurement & Analytics
%
increase
in organic conversions
%
increase
in organic traffic
The Challenge
The traditional approach to SEO was failing them. Their organic visibility was minimal, and they were completely absent from the Google Map Pack for essential local keywords. This meant potential clients were unable to find them when searching for help. They needed a partner who could do more than just chase keywords—they needed a partner who could decipher what their audience truly needed, and position their brand as the definitive answer in the search engines.
The Strategy
Our approach was a deliberate blend of human expertise and AI-driven insights, ensuring we targeted the right audience with the right message at the right time. Our core strategy included:
- Content Optimization: We meticulously reviewed and optimized existing website content to target relevant keywords and provide valuable, easy-to-digest information.
- Content Gap Analysis & Creation: Our AI-powered analysis identified key topics and questions their audience was asking that the client’s site wasn’t answering. We then created high-quality, informative content to fill those gaps and drive valuable traffic.
- Local Signal Optimization: To dominate local search, we focused on their Google Business Profile. This involved ensuring accurate and consistent business information, encouraging patient reviews, and optimizing their local presence to improve their Map Pack visibility.
- Conversion Rate Optimization (CRO): We made sure the traffic we drove was ready to act. We optimized landing pages and calls-to-action to make it easy for users to take the next step, whether it was a phone call or an insurance verification form submission.
- Metadata & Schema Implementation: We crafted compelling, keyword-rich metadata and implemented schema markup to help search engines better understand the client’s services, location, and ratings. This enhanced their search result snippets and improved click-through rates.
The Results
In just six months, our strategy produced significant, measurable improvements. By focusing on transactional intent traffic and excluding all blog content, we were able to deliver transformational results where it mattered most.
- Organic Conversions: A remarkable +269% increase in organic conversions year over year.
- Search Visibility: Improved organic search rankings for vital keywords such as “addiction treatment ohio” and “rehab centers cincinnati”.
- Map Pack Presence: For the first time ever, the client appeared in the Google Map Pack for high-value local keywords like “alcohol treatment cincinnati ohio” and “drug rehab cincinnati oh”.
- Organic Traffic: Organic traffic to transactional landing pages increased by +26% year over year.
By implementing this comprehensive SEO strategy, we were able to significantly improve our client’s online presence, drive qualified organic traffic, and ultimately generate admissions.
These results are only the beginning. By continually monitoring performance, refining strategies, and creating high-quality content, we are confident in propelling our client further towards their digital marketing goals.
If you’re an addiction treatment center seeking to expand your online presence and ultimately help more individuals on their path to recovery, contact us today to discuss your marketing needs.
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