Admissions Amplified: Treatment Center Case Study
Achieving a 134% Increase in Patient Admissions and a 25% Reduction in Cost per Admit
The Client
A leading addiction treatment center with a significant national presence and a six-figure monthly PPC budget. They were ready to enhance their patient acquisition and improve their bottom-line results.
Industry
- Treatment Centers
- Behavioral Health
Services
- SEO
- PPC
- Measurement & Analytics
%
increase
in admissions
%
reduction
in cost per admit
%
increase
in PPC-sourced leads
The Challenge
The client’s primary challenge was a need for more effective patient acquisition and a higher return on their substantial digital marketing investment
The Strategy
We implemented a principles-based approach focused on four key areas:
- Data Refinement: We didn’t just look at the numbers; we made them work for us. We conducted an in-depth analysis of their historical campaign data, identifying key patterns and optimizing targeting parameters for maximum impact
. We then activated their CRM data to improve campaign optimization and built a custom measurement strategy with center-level KPIs to align daily actions with their organizational goals . - Advanced Targeting: We meticulously built a keyword matrix based on the organization’s locations, target audiences, and levels of care
. Through extensive research, we honed in on the most relevant search terms, ensuring every click was from someone whose needs we could meet . - Creative Enhancements: We crafted compelling ad copy and rigorously selected landing pages to maximize engagement and conversions
. We used an 80/20 approach, keeping their best-performing headlines and descriptions while studying search engine result pages (SERPs) to uncover what truly motivates users . - Granular Segmentation: We created a detailed campaign structure at the center and P+L budget level
. This allowed us to effectively allocate budgets based on census counts, average length of stay, and admit rate, dramatically improving efficiency and performance for each location .
The Results
Our strategic, and calculated approach delivered extraordinary results in just the first three months of our partnership, when looking at a year-over-year comparison.
-
Skyrocketed Admissions: We achieved a 134% increase in pay-per-click sourced admissions year-over-year
. This is a clear demonstration that our optimizations successfully drove conversions that mattered most—patient acquisition . -
Increased Leads & Lower Cost: We boosted leads by 119% while simultaneously achieving a substantial 20% decrease in Cost per Lead (CPL)
. This enhanced efficiency allowed us to generate more high-quality leads at a lower cost, optimizing the client’s marketing budget . -
Reduced Cost per Admit: Our comprehensive optimizations led to a remarkable 25% decrease in Cost per Admit (CPA)
. This achievement underscored our ability to drive higher admissions at a reduced cost, showcasing the efficiency of our strategies and unlocking the ability to scale spend up by 75% .
“
2100 Digital has gone above and beyond in being accessible to allow for efficient feedback loops and fast changes. I have been impressed with how well they are tracking progress on projects and reporting each week on what has been accomplished. They have leaned into a collaborative relationship with us, leveraging their expertise but looking for context and nuance from the organization to refine their efforts.
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