B2B Ecommerce PPC That Scales Revenue
Selling to businesses online is fundamentally different from standard retail. You aren’t just looking for a single transaction; you are looking for bulk orders, recurring contracts, and high average order values. We combine senior human strategy with artificial intelligence to help B2B merchants maximize the return on their ad spend. We optimize your catalog visibility to ensure you are capturing the demand from procurement officers and buyers who are ready to purchase in volume.
Unlocking Growth in B2B E-commerce
Managing thousands of SKUs requires more than manual oversight. We use AI to monitor feed health and bid adjustments across vast product lines in real-time, while our senior strategists apply the human nuance needed to identify your most profitable product categories. This combination allows us to move faster than the competition, spotting trends and allocating budget to the products that drive the highest margin for your business.
Target Bulk Buyers, Not Just Consumers
One of the biggest risks in B2B ecommerce is wasting budget on low-value, consumer-grade traffic—the “one-off” shopper looking for a single unit. We structure your Search and Shopping campaigns to filter for commercial intent. By utilizing negative keyword strategies, average order value (AOV) targets, and audience layering, we focus your spend on buyers looking for wholesale quantities or ongoing supply partnerships. We help you position your brand not just as a store, but as a reliable supply chain partner, encouraging larger cart sizes and higher lifetime value.
Advanced Feed Management & Shopping Ads
For B2B ecommerce, your product feed is the foundation of your success. Simply syncing your inventory to Google Merchant Center is rarely enough to compete. We take a hands-on approach to feed optimization, rewriting product titles and descriptions to match the technical search behavior of professional buyers (including part numbers, MPNs, and specific industry terminology). We utilize proprietary tools to segment your catalog dynamically, ensuring we are bidding aggressively on your high-margin best-sellers while maintaining efficiency on lower-value accessories. This ensures your products appear exactly when buyers are comparing specs and pricing.
Profit-Driven Measurement
In a high-volume ecommerce environment, “Return on Ad Spend” (ROAS) is a useful metric, but it doesn’t always tell the whole story regarding your bottom line. By integrating cost-of-goods-sold (COGS) data and margin analysis into our strategy, we can push harder on products where you have room to grow and pull back on low-margin items. We connect these insights to your backend platforms—such as Shopify Plus, Magento (Adobe Commerce), or BigCommerce—to ensure our reporting reflects true business profitability, not just top-line revenue.
Led by E-commerce Experts
Our team is led by certified professionals with deep, hands-on experience in the platforms that power B2B eCommerce. We are experts in marketing for long, complex sales processes involving multiple decision-makers and technical requirements. Our strategies are designed to nurture leads from initial awareness to final purchase.
Ready to Scale Your Catalog?